Creative Process: The Audience

An important part of researching is your target audience, as you want to have a clear understanding of what you’re targeting to enhance how you communicate to them and how to specifically attract them towards reading your magazine and control what they are getting from it.

When researching, it’s better to not just typically go for ‘age, gender etc.’ but for lifestyle, common interests or a social grade they fall under. Looking at the NRS readership for magazines I was able to pick up magazines from the shelfs and see their typical formats and then compare with the proven data of age and social class to see how certain styles attracted a certain type of group.

Our magazine is a combination of photography and illustration to text, which documents our interests of Birmingham. Taking influences from fashion and art with articles that have been written from personal experiences. Referencing the Jewellery Quarter, Lost in Lace exhibition and the Custard Factory! We decided our target audience was better suited to females, aged 17-25, and students/working class with an interest in art, museums and fashion history.

Here are some pages of my audience research taken from my RVJ of current magazines on the market that target similar audiences of females, 17-25 with fashion interests. Showing my understanding of layout, colour styles, fonts and what articles demand more attention for the audience. I researched into the style of font and how the titles and articles were written.