Many advertisements use this technique because it is recognizable to the public and can symbolize a trigger in your brain to encourage you to remember the advert, and may result in you buying into the product. For example this E.T poster has a recreational influence from Michael Angelo’s The Creation of Adam painting on the Sistine chapel ceiling, by just the image of two fingers touching which has been imitated and parodied throughout the years.
Now it’s hard to see what is original, you could argue that everything in this day and age has some kind of influence to it. With the technology and numerous types of media surrounding us, it could prove to make things slightly more difficult to do something 100% completely original because subconsciously your brain will be taking in everything visual around you, so the next time you sketch your thoughts kicked in with your memory will create something, you may have already seen.
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